From Channel Surfer to Download Junkie: Who's In Front of Your TV?
A Recorded Webinar: Presented by Rovi
Join Richard Bullwinkle, Rovi's chief evangelist, for "From Channel Surfer to Download Junkie... Who's In Front of Your TV?" - a complimentary 45-minute webinar.
- What do consumers really want from their digital home entertainment experience?
- What motivates them to purchase new devices or change out equipment?
- And how do they acquire, view, manage, and share their digital media?
These were just some of the questions Rovi asked more than 400 consumers in 10 countries, in an effort to take a closer look at the current landscape of the digital home.
You'll gain insight into the seven personas of entertainment consumption and how our behaviors shape our purchasing decisions. We'll show you how, by mapping to these personas, consumer electronics manufacturers and service providers can design their products to better meet the needs of their customers.
This webinar was presented live on July 15, 2009, but you can still access a recording of the presentation by registering below.
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