Rovi and Nielsen today released the results of phase II of our Smart TV Study, which was designed to assess the effectiveness of a range of interactive advertising on the connected platform.
Posted on November 10, 2011 by
Jeff Siegel
In April of this year we launched the Rovi Smart TV Field Trial, a program for exploring new and emerging advertising opportunities on connected TVs
Posted on October 25, 2011 by
Jeff Siegel
This week IFA 2011 officially kicks off in Berlin, Germany one of the largest consumer electronics tradeshows in the world.
Posted on September 2, 2011 by Linda Quach
