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Macrovision Expands Access to Worldwide Entertainment Data in Latest Media Recognition Solution
New Database in LASSO can be Localized to Regional Consumer Preferences
Santa Clara - 3/4/2009 - Macrovision Solutions Corporation (NASDAQ: MVSN) today announced that the newest version of its LASSO media recognition solution has expanded access to deeper entertainment data and more types of data worldwide. LASSO now includes a larger global database supported by both editorial and user-submitted data that can be localized to regional specifics in stand-alone devices. This expanded offering provides consumer electronic (CE) manufacturers with the ability to create devices with richer experiences for consumers by allowing them to further explore and experience entertainment media that is most relevant to them
The new version of LASSO uses global data from user submissions compiled against Macrovision’s current AMG editorial database of more than 1.5 million pop and classical music albums, 13 million tracks, and 400,000 movie titles. CE manufacturers can then take this database and localize it in stand-alone devices based upon media recognition requests and local user data submissions made in the respective geographic areas. By offering a localized dataset, LASSO can specifically address user preferences and provide a more robust and enjoyable entertainment experience to consumers as they interact with their media.
“The consumer experience is centered on being able to simply store and replay their content at the highest quality without a lot of fuss,” said David Reynaga, Head of Future Products at Imerge, one of the premier manufacturers and developers of movie and music focused entertainment servers. “LASSO offers our customers an easy way to interact with content, find what they are looking for and discover new content.” In addition, Internet connected LASSO-powered devices now will have embedded linking capability that allows users to easily navigate between artist biographies and album reviews. LASSO also includes the ability to recognize Blu-ray discs and allows consumers to submit DVD information. “Extensive media recognition capability in devices such as MP3 players, mobile devices, home CD and DVD players, and automotive entertainment systems is an essential element that makes the device fantastic for a user,” said Corey Ferengul, EVP of Product Management and Marketing at Macrovision. “LASSO provides an easy-to-implement solution that further customizes the device to local preferences and allows users to go deeper and experience their media at the next level.” LASSO includes a software development kit and access to Macrovision’s full AMG entertainment database, and can be implemented in both a networked or stand-alone device. It is now available worldwide. About Macrovision Solutions Corporation Macrovision is headquartered in Santa Clara, California, with numerous offices across the United States and around the world including Japan, Hong Kong, Luxembourg, and the United Kingdom. More information about Macrovision can be found at www.macrovision.com # # # Forward Looking Statements
For more information, contact:
Linda Quach Macrovision Corporation +1 (408) 562-8504 lquach@macrovision.com |