Insights

The Secret Life of Metadata

Back in the day, if we wanted to know what was on television at a given time, we read TV Guide or unfolded that day’s newspaper. Today, program listings, cast and crew info, and even synopses, reviews and recommendations magically appear at the push of a button. Delivering this information – commonly called metadata – to your TV, tablet or smartphone involves many moving parts linking together seamlessly to help us discover and enjoy the entertainment we love.

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Consumer Driven Data Analytics – Past, Present and Future

Consumers are connecting with entertainment in entirely new ways, and the days when one ratings company was able to tap into roughly twenty thousand homes and gain a comprehensive portrait of an audience’s viewing habits have disappeared.

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Rovi Insights