Our revolutionary platform, now a key component of Rovi's Audience Management Solution, integrates data from anywhere video is collected and enables the delivery of timely intelligence and actionable insights to cable operators, service providers and programmers.
The cloud-based predictive analytics platform identifies patterns in large datasets and helps these media companies create more personalized viewing experiences as well as match future audiences with optimal placements for marketing messages and promotions.
Rovi's diverse product portfolio is focused around three core capabilities: Discovery Services, Delivery and Display Services and Advertising Services. With the acquisition of IntegralReach, the company introduces a fourth – Rovi Analytics Services. The launch of Audience Management Solution is just the first of many offerings highlighting this new capability.