The Eight Personas of Entertainment Users
A New Media Market Research Advisory from Rovi
The more you know about your audience, the more effectively you can serve their needs as media consumers. This research advisory takes a fresh approach by dividing users into eight "personas" - categories defined by the way they acquire and use content. Its findings are based on three studies conducted in 2009 and 2010 in the USA, Europe and the UK.
Whether you're a retailer trying to boost sales, a portal seeking more eyeballs, or a service provider looking for ways to optimize customer loyalty, an understanding of these eight personas is highly actionable - and can have a powerful positive impact on your company's bottom line. For immediate access to your complimentary download of the complete report, please complete the form below.
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