Cross-platform, advanced advertising capabilities
Rovi enables advanced video and rich-media advertising spanning multiple platforms and devices, helping MVPDs, service providers, CE manufacturers and developers monetize their offerings, while advertisers can bolster traditional TV and online ad buys.
Rovi Advertising allows advertisers to extend their campaigns to the interactive program guide, reaching millions of TV households worldwide with advanced display and video ads that appear as content choices. Rovi Advertising includes our signature 360° Service, which unifies planning, buying, scheduling, reporting and analysis. Spanning multiple devices, Rovi Advertising is essential to a strong ad buy.