Audience Profiles Product OverviewDownload
Consumers are spending more time with more media, across devices. With fragmented TV viewing and so many content options, it takes more time for consumers to find something to watch than ever before. Rovi Advertising is uniquely positioned to reach consumers as they look for content and capture their attention as they make entertainment choices.
Rovi Advertising enables advertisers, agency planners and buyers, content providers and marketers to reach consumers in “search and discover mode,” when they are highly receptive to advertising. Our interactive display ads appear as content choices in smart TV user interfaces/applications as well as the interactive program guide (IPG), which captures up to 13 percent of viewers tuning away from commercials.* This ideal placement makes Rovi Advertising a perfect complement to today’s TV media buys.
* Rovi Ad Insights, July 2013
With more than 20 years of experience executing advanced advertising, we can help you align your campaign elements to drive awareness and revenue. With viewers numbering in the millions and ads creating billions of impressions, Rovi Advertising can help you reach a growing audience of receptive consumers where entertainment decisions are made.
Our interactive banner ads in the guide and other interfaces have the ability to drive instant research on products and services, as well as live and C3 tune-in. Optimally placed and providing significant share of voice, the ads lead consumers to longer-form branded content or rich-media branded destinations. We also offer video advertising opportunities on TotalTV, an online guide to TV programming. Rovi Advertising is available in the U.S., Canada, the U.K., Germany, Spain and other global markets.
Rovi Advertising simplifies campaign management with our signature 360° Service, which unifies planning, buying, scheduling, reporting and analysis. With Rovi or our authorized resellers handling your campaign across platforms and devices, you can help ensure creative continuity and message consistency while minimizing impact to your resources.
With multi-platform campaigns, it’s hard to measure success using conventional methods. Rovi Advertising features a robust analytics engine that allows us to provide detailed reports on campaign performance. With one of the largest samples of return-path data from set-top boxes plus census-level information from digital devices, Rovi Advertising provides proof of performance and campaign diagnostics.
** Rovi Ad Insights, IPG Reach Frequency Engagement Report, 2Q2013
*** Rovi Ad Insights, June 2011 & June 2013