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Consumers are spending more time with more media, across devices. Today, a strong ad buy includes the applications and device interfaces that can dominate consumers’ time, in addition to traditional TV and online opportunities.
Rovi Advertising enables advertisers, agency planners and buyers, content providers and marketing teams to reach consumers with advanced display and video ads that appear as content choices in the interactive program guide (IPG), which captures up to 12 percent of viewers who tune away from commercials,* and beyond. Our ad units include interactive banners, branded destinations and video ads delivered throughout the day, across multiple devices.
* Rovi Ad Insights, July 2013
With more than 20 years of experience executing advanced campaigns, we can help align campaign elements to drive awareness and revenue. With viewers numbering in the millions and creating billions of impressions, Rovi Advertising is more than a complement to your ad buy – it’s an essential element.
From set-top boxes (STBs) and connected TVs to smartphones, tablets and more, Rovi Advertising finds viewers who are receptive and ready to act. We offer “DVR-proof” interactive banner ads in the IPG and other interfaces that lead to branded destinations – highly visual, content-rich portals that can include videos, games, polls, Twitter feeds and more to increase engagement. We also provide a number of video advertising opportunities. Rovi Advertising is available in the U.S., Canada, the U.K., Germany and other global markets.
Rovi Advertising simplifies campaign management with our signature 360° Service, which unifies planning, buying, scheduling, reporting and analysis in a single buy. With Rovi handling your campaign across platforms and devices, you can help ensure creative continuity and message consistency while minimizing impact to your resources.
With multi-platform campaigns, it’s hard to measure success using conventional methods. Rovi Advertising features a robust analytics engine that allows us to provide detailed reports on campaign performance across different devices. With one of the largest samples of clickstream data available on STBs and census-level information from digital devices, Rovi Advertising provides impressions, clicks, duration, video views, interactive results and ROI assessment for the platforms we serve.
** IPG Reach Frequency Engagement Report, 2Q2013