As our world becomes increasingly complicated with more media and content than ever, Rovi seamlessly connects consumers with the entertainment they want—in the right place, at the right time. Consumers love Rovi’s Interactive Program Guides (IPGs)—user-friendly search vehicles that help TV viewers quickly find, record, and enjoy content on TV.  For advertisers, Rovi guides offer an engaging digital entertainment ad platform that cuts right through the clutter to engage an audience that’s ready to interact with your ad.  At last, interactive advertising that really clicks with consumers.  Get noticed at all times on TV—and when it matters most, with Rovi Digital Entertainment Advertising.  

Rovi IPG advertising technology is active in more than 50 million homes worldwide, including 25 million homes in North America.* This is the largest IPG footprint and one of the most broadly deployed interactive TV (iTV) ad platforms on the planet.