Rovi Advertising Service

Monetize offerings and increase revenue with interactive, advanced advertising

With the continuing convergence of TV and internet, an opportunity has emerged to drive revenue while delivering dynamic advertising that also engages the consumer. Rovi Advertising Service helps CE manufacturers, service providers and application developers create new and recurring revenue streams by incorporating interactive, advanced advertising into connected products and services.

Interactive banners, sponsored microsites, pre-roll videos and other dynamic ads optimized for the digital environment can be embedded into applications, smart TVs, set-top boxes, Blu-ray™ players, game consoles, tablets, smartphones and more. Advertising functionality can be implemented quickly, without the need to invest in new infrastructure or software.

With Rovi Advertising Service powering your connected product and services, you can focus on your core business while Rovi handles advertising sales and campaign management for you. And, you'll join the growing Rovi Ad Network, which allows advertisers to reach millions of households worldwide.

Interactive Ad Units
Seamlessly present interactive banners, sponsored microsites, pre-roll videos and other dynamic ads across platforms and devices.

Campaign Management
Simplify planning, buying, production and reporting by allowing Rovi to manage ad campaigns.

Ad Trafficking
Leverage standard business rules to help ensure campaigns are scheduled appropriately.

Sales Management
Focus on your core business while Rovi manages the ad sales process.

Revenue Optimization
Give priority placement to the most profitable ad campaigns.

Measurement
Measure the success of campaigns and provide reports on key performance indicators (e.g., impressions, uniques, click-throughs, conversions, location of delivery).

Rovi Ad Network
Join the growing interactive advertising network that allows advertisers to reach millions of households worldwide.
Rovi Advertising Service Factsheet   
Learn how to monetize offerings and increase revenue with interactive, advanced advertising.
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Rovi can help you think about your TV buys in terms of non-traditional ad units that deliver real action through interaction.

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