Rovi Advertising Service

Monetize connected offerings and create recurring revenue streams with living room display advertising

With the convergence of TV and internet, an opportunity has emerged to create recurring revenue streams while delivering dynamic advertising that also engages the consumer. Rovi Advertising Service is a web-based, "living room display" advertising service that can be integrated into over-the-top services, video-on-demand offerings and interactive TV applications to further differentiate and monetize connected entertainment products. Rovi Advertising Service is one of the largest multi-platform, interactive TV ad networks on the market, reaching 15.8 million households.

CE Manufacturers, service providers and developers can leverage the Rovi ad network to help generate revenue by selling space for engaging, relevant ads, including interactive banners, listing or menu enhancements, wraps and skins, video microsites, retail and social networking tie-ins, and more.  Rovi Advertising Service is easy-to-implement—Rovi manages the entire advertising ecosystem for you, from sales and campaign management to trafficking, measurement and more.

For advertisers, Rovi Advertising Service also offers an opportunity to reach millions of interactive television households across multiple devices, with interactive, engaging ads.  More information about Rovi Advertising Service for advertisers can be found at http://www.roviadvertising.com/.

Rovi Advertising Service is a part of Rovi Cloud Services, a suite of web-based solutions designed to enable the creation of compelling and differentiated entertainment discovery products, services and applications. Rovi Cloud Services components are hosted in redundant data centers in multiple locations around the world, and they support millions of devices and applications developed by Rovi and our key customers.

Advertising

Multiple Ad Unit Options
Includes interactive banners, listing or menu enhancements, wraps and skins, video microsites, retail and social networking tie-ins, and more

Living Room Display Ad Units
Seamlessly presents ads optimized for the “10-foot experience” to a wide variety of platforms and devices

Campaign Management
Produces, creates and executes living room display advertising campaigns

Ad Trafficking
Targets and schedules advertising campaigns based on a variety of business rules designed to maximize ad revenue

Sales Management
Manages ad sales functions—from orders to client services to account management

Measurement and Reporting
Measures and reports on key performance indicators (e.g., impressions, uniques, click-throughs, conversions, location of delivery)

Infrastructure and Architecture

Redundant Servers
Includes data centers in West and Central U.S., and in Europe

High-Performance
Incorporates distributed caching architecture for fast and efficient data retrieval

CDN-based Hosting
Optimizes delivery and access of rich media content

Industry Standard Technologies
Deliver scalability, security and operational reliability

Rovi Advertising Service Factsheet   
Learn how to monetize connected offerings and create recurring revenue streams with living room display advertising
 
 
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