RipGuard

Protecting DVD Content Owners from Consumer Piracy

Rovi's RipGuard®, a leading DVD content protection solution, makes it possible for DVD content providers to launch new products in a timely and cost-effective manner while significantly reducing the creation of illegal DVD copies for piracy.

DVD content protection with RipGuard dramatically reduces the ripping of copyrighted DVD content. DeCSS software that breaks the CSS encryption found on DVDs is widely available. You can’t depend on it to protect your valuable content. RipGuard DVD content protection protects against most DeCSS ripping procedures, making it impractical for all but the most determined to violate their license agreement.

Pyramid of Determination
While no DVD content protection and encryption method is 100 percent foolproof, the goal of a good DVD content protection solution is to deter the majority of violators. Between 85 to 95 percent of all consumers lack the patience and the technical know-how to break through the extra layer of DVD content protection Rovi's RipGuard provides, causing them to give up on making illegal DVD copies. Often, casual users end up purchasing the DVD content they were trying to copy.

Only 5 percent of users have the knowledge and determination required to break through the RipGuard DVD content protection and decrypt the underlying CSS. These individuals represent a small subset of the total population and are not likely to buy content at any cost. RipGuard DVD content protection deters more than 90 percent of all users, leading to a more fair return on your investment.  Rovi's RipGuard helps content providers ensure:    

Complete Quality Care

  • RipGuard DVD content protection protects the integrity of your digital content while maintaining compatibility with PCs and both portable and standalone DVD players.
  • The new RipGuard DVD copy protection system has been THX™ Verified, helping ensure the audio and video quality of the original digital content.

Complete Compatibility with Today's DVD Players and PCs

  • Rovi guarantees DVDs protected with RipGuard will play on all PC and consumer electronic DVD players.
  • Our DVD certification process includes testing and certifying new DVD devices before and after market release, resulting in pristine playback of RipGuard titles on players - today and tomorrow.

 

Rovi's RipGuard-DVD provides the best balance of rip deterrence, uncompromised playability, and seamless integration into existing product workflows. RipGuard-DVD is a proven technology that allows you to protect your premium DVD content from casual copiers. Combined with Rovi's ACP technology and Content Scrambling System (CSS) encryption, a true multi-layered security system is available for premium entertainment content.

Deters Casual Copiers

RipGuard-DVD defeats attempts by most casual DVD copiers by adding a layer of protection and complication that minimizes the effectiveness of common DVD ripping tools. Many casual DVD copiers, when they encounter a RipGuard-protected title DVD, experience frustration that they rarely encounter when copying a title protected only with CSS. In many cases, failing to make a copy, these individuals buy the DVD in question.

  • Beats nearly all rippers favored by casual DVD copiers
  • Frustrates casual DVD copiers 10 to 20 times more often than when using CSS protection alone
  • Continually updated to meet the changing needs of the market

Uncompromised Playability

RipGuard-DVD protects the integrity of your digital content while maintaining compatibility with PCs and both portable and standalone DVD players. Rovi's RipGuard-DVD system has been THX™ Verified, ensuring the audio and video quality of the original DVD content is maintained.

  • Passes the most stringent playability tests in the industry
  • Only RipGuard protection technology that meets the DVD-Video logo specifications

Easy Deployment

RipGuard-DVD fits seamlessly into an existing workflow and requires no new hardware. RipGuard-DVD works when DLTs are shipped from Author to Replicator or when authored files are sent electronically over secure networks. RipGuard-DVD is inherently flexible and can be adapted to work with future transport and production methods. Rovi's RipGuard-DVD is applied as a software-based step at either the Authoring or Replication facility—and is wholly agnostic as to the technologies in use (e.g. it has no impact on LBR productivity).

RipGuard DVD

Rip Deterrence, Uncompromised Playability, and Seamless Integration into Your Workflow

Rovi's RipGuard-DVD provides the best balance of rip deterrence, uncompromised playability, and seamless integration into existing product workflows. RipGuard-DVD is a proven technology that allows you to protect your premium DVD content from casual copiers. Combined with Rovi's ACP technology and Content Scrambling System (CSS) encryption, a true multi-layered security system is available for premium entertainment content.

Deters Casual Copiers

RipGuard-DVD defeats attempts by most casual DVD copiers by adding a layer of protection and complication that minimizes the effectiveness of common DVD ripping tools. Many casual DVD copiers, when they encounter a RipGuard-protected title DVD, experience frustration that they rarely encounter when copying a title protected only with CSS. In many cases, failing to make a copy, these individuals buy the DVD in question.

  • Beats nearly all rippers favored by casual DVD copiers
  • Frustrates casual DVD copiers 10 to 20 times more often than when using CSS protection alone
  • Continually updated to meet the changing needs of the market

Uncompromised Playability

RipGuard-DVD protects the integrity of your digital content while maintaining compatibility with PCs and both portable and standalone DVD players. Rovi's RipGuard-DVD system has been THX™ Verified, ensuring the audio and video quality of the original DVD content is maintained.

  • Passes the most stringent playability tests in the industry
  • Only RipGuard protection technology that meets the DVD-Video logo specifications

Easy Deployment

RipGuard-DVD fits seamlessly into an existing workflow and requires no new hardware. RipGuard-DVD works when DLTs are shipped from Author to Replicator or when authored files are sent electronically over secure networks. RipGuard-DVD is inherently flexible and can be adapted to work with future transport and production methods. Rovi's RipGuard-DVD is applied as a software-based step at either the Authoring or Replication facility—and is wholly agnostic as to the technologies in use (e.g. it has no impact on LBR productivity).

Frustrate Casual Rippers by Blocking Common Ripping Modes
 RipGuard blocks all three modes commonly used by DVD ripping software—file, IFO, and low-level intercept.

Ensure Positive Customer Experience with THX Verified Playback
Rovi worked with THX Labs to ensure no degradation in video or audio quality would result from using RipGuard. RipGuard has been THX Verified.

Ensure Maximum Playability
RipGuard has the highest playability rating of any rip protection technology, passing a rigorous independent third party tests consisting of market share weighted DVD players, computers, gaming consoles and other DVD playback devices to provide a transparent end user experience.

Easily Integrate RipGuard Into Your Workflow
No additional hardware required. Integrates seamlessly into the authoring facility or replicator’s process. Works with all manufacturing technologies, including manufacture-on-demand.

Complete Copy Protection with Rovi ACP
 When used with Rovi's ACP, your content is protected from both DVD ripping and analog copying by way of the DVD player’s analog ports.

Rovi's Total Security Solution allows MPAA studios to securely distribute valuable video content through new channels, without cannibalizing the already profitable ones such as packaged media. Without adequate security against digital piracy, consumers can easily download or copy content to distribute, causing profits from packaged media and other established channels to plummet.

The Total Security Solution offers security against digital piracy across all distribution methods, including leading-edge digital methods like the Internet and video-on-demand (VOD). Studios can create additional revenue streams while protecting profits from existing channels and eliminating the hassle of managing multiple vendors.

Rovi's Total Security Solution for MPAA:

  • Effectively prevents cross-channel piracy
  • Provides powerful cross-channel cannibalization deterrence
  • Delivers comprehensive security against digital piracy without degrading playability
  • Ensure reliable protection and brand preservation
  • Provides one-stop shop for complete anti-piracy technology and services

Rovi's Total Security Solution for MPAA protects against:

  • Content being posted on peer-to-peer networks
  • Ripping content from packaged media
  • Copying content from satellite or cable set-top boxes
  • Copying content off the Internet
  • Copying content from mobile devices

Providing best-in-class piracy prevention technologies to secure content for distribution using both traditional and cutting-edge methods, Rovi's Total Security Solution makes it possible for independent studios to minimize security risks while creating new revenue streams.

The Internet, mobile devices, and video-on-demand (VOD) services are creating opportunities for independent studios to reach a larger audience with their content. While they stand to benefit tremendously from these new channels, keeping content secure remains a challenge. Profits can suffer if piracy goes unchecked and savvy consumers obtain content through illegal methods. Managing these risks across all distribution channels can be difficult for smaller studios that may have limited resources and tight budgets.

With technology that covers all forms of content distribution, Rovi's Total Security Solution provides a one-stop option for studios that prefer a single vendor for all of their anti-piracy needs.

Rovi's Total Security Solution for Independent studios:

  • Effectively prevents cross-channel piracy
  • Provides powerful cross-channel cannibalization deterrence
  • Delivers comprehensive security without degrading playability
  • Provides a single vendor for complete anti-piracy technology and services

Rovi's Total Security Solution for Independent Studios protects against:

  • Content being posted on peer-to-peer networks
  • Ripping content from packaged media
  • Copying content from satellite or cable set-top boxes
  • Copying content off the Internet
  • Copying content from mobile devices

RipGuard Overview Brochure   
Learn how RipGuard can help you protect content from commercial and casual copiers.
 
 
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