"Television," as we have come to know it, is evolving rapidly-along with traditional TV advertising. Commercials and the imprecise tools used to measure their effect are no longer as successful due to time shifting and the availability of online content, as well as the changing viewing habits of consumers. In addition, there is continued pressure on marketers to quantify results and prove ROI. To help advertisers overcome these challenges, Rovi has created digital, cross-platform opportunities to more effectively reach consumers.
Rovi Advertising Network delivers measurable, smart TV advertising that helps agencies and brand marketers once again achieve success with living room audiences. With Rovi Advertising Network, you can reach millions of households across multiple TV platforms, including the smart TV platform, to drive awareness, consumption and revenue.